Google ads are an effective way of driving relevant and quality traffic to your website, depending on what exactly people are searching for.
It is a digital advertising platform, where different advertisers bid to display advertisements about service offerings, product listings, or videos to web users.
Google’s paid advertisements appear in search results on search engine platform google.com, with the use of Google Ads or advertisements that appear on other websites through the Display Network and Google’s AdSense program.
Google also offers advertisements in the form of Display Ads, which appears on the Google Display Network. The Display Network is an extensive collection of third-party websites that have partnered with Google and agreed to post their ads. On the Display Network Google ads can be in text, image and video formats, which can be targeted as required.
By using AdSense function, your advertisement content would appear in the selected areas on a website.
GAds is based on an auction system. The Google Ads auction is focused around keywords which the advertisers choose.
When a user clicks on the ad, the advertiser pays a certain minimum cost (the cost per click, or CPC), which is calculated according to the below formula:
This is also how the term Pay-Per-Click (PPC) originates. In pay-per-click (PPC) advertising, you have to pay only when a visitor/user clicks your Ad.
The GAds Auction
The GAds auction is focused around keywords – advertisers choose a list of keywords, the words that people are most likely to use when searching for their product.
To “win” the GAds auctions and see your Google advertisement appear on top, you will need to optimize your Quality Score and bid amount. The higher your Quality Score, in connection with your bid amount, the better your ad positioning. Quality Score can be affected by the following factors:
- The connection of Google ad to the search query
- Corresponding connection of Google keyword to your ad group
- The relevance of your ad to the corresponding landing page
- Historical record of click-through rate (CTR) of the ad and its ad group
- Overall historical performance of account
- Google Ads Costs
The better the ad rank of your advertisement, the higher your ad is displayed in the google search results.
The cost of GAds is based on a number of factors, like the competitiveness of your keywords, your geographic location, the quality of your advertising campaigns and more.
High-quality ads and well-performing AdWords campaigns are also rewarded by Google with discounted per-click costs, higher ad ranking position and are more likely to show in top placement above organic listings.
Google is the most widely used search engine in the world. So if your business wants to take a leap ahead of its competitors then Google advertisements cannot be ignored. As with other advertisements it is always better to let a professional handle it.
Unistal provides its expertise and recommendations for your new or current campaigns, account history, and other elements related to your GAds account.
Contact us for your Google ads needs– 408 Siddharth Building, 96 Nehru Place, New Delhi – 110 019, India. Phone – +91-11-26288583, 26288580, 26219393
